Advertise

Last Updated: January 1, 2025 | Applies to: www.newsxnow.com

News X Now offers brands, agencies, and businesses a direct channel to reach a highly engaged, globally distributed news audience. Whether you are looking to drive awareness, generate leads, or build brand authority, advertising on www.newsxnow.com puts your message in front of readers who are actively seeking trusted information every day.

All advertising on News X Now complies fully with Google AdSense and Publisher Policies, Microsoft Advertising Policies, the IAB Europe Transparency & Consent Framework (TCF 2.0), and the Digital Advertising Alliance (DAA) Self-Regulatory Principles. Our advertising department operates entirely independently from our editorial newsroom in accordance with our Editorial Policy.

Why Advertise on News X Now?

News X Now attracts an educated, decision-making audience that actively seeks out reliable news and analysis. Our readers are professionals, business owners, investors, policymakers, and engaged citizens — people who act on the information they consume. That makes our audience exceptionally valuable for brands looking to reach an informed, high-intent readership.

Our audience at a glance:

5 million+ monthly unique readers
180+ countries reached every month
4+ minutes average session duration
65% returning visitors — a loyal, repeat readership
60% of readers access us on desktop — ideal for detailed, considered content consumption
24/7 live news coverage driving consistent daily traffic

For a full media kit including detailed audience demographics, traffic breakdowns, and rate cards, please contact our commercial team at advertising@newsxnow.com.

Advertising Formats Available

We offer a range of advertising formats to suit every campaign objective and budget. All formats are available on a direct booking basis. Programmatic inventory is also available through selected certified partners.

Display Advertising

Standard IAB-standard banner and display formats served across all sections of www.newsxnow.com. All display ads are clearly separated from editorial content and labelled as advertisements. Available formats include:

Leaderboard – 728 x 90px (desktop)
Medium Rectangle (MPU) – 300 x 250px (desktop and mobile)
Half Page – 300 x 600px (desktop)
Mobile Banner – 320 x 50px (mobile)
Billboard – 970 x 250px (desktop)

All display creatives must comply with the IAB New Ad Portfolio guidelines and Google Publisher Ad Policies.

Newsletter Sponsorship

News X Now publishes daily and weekly email newsletters delivered directly to our subscribers’ inboxes. Newsletter sponsorship placements offer premium visibility in a high-attention environment, with open rates consistently above industry average benchmarks published by Mailchimp Email Marketing Benchmarks.

Newsletter sponsorship options include:

Header sponsor – Brand logo and tagline at the top of the newsletter.
Mid-content sponsor – A short text or image ad placed within the body of the newsletter.
Exclusive newsletter sponsor – Your brand as the sole sponsor of an entire newsletter edition.

All newsletter sponsorships are clearly labelled as advertisements in compliance with CAN-SPAM Act requirements and EU ePrivacy Directive rules on electronic direct marketing.

Video Pre-Roll Advertising

Video pre-roll ads are served before News X Now video news content. Available in 15-second and 30-second formats, both skippable and non-skippable. All video creatives must comply with the IAB VAST (Video Ad Serving Template) standard.

Audience Targeting

We offer contextual and audience-based targeting options to maximise the relevance and performance of your campaign:

Contextual targeting – Serve ads alongside specific content categories such as Politics, Business, Technology, Health, or Sports.
Geographic targeting – Target readers by country, region, or city.
Device targeting – Desktop, mobile, or tablet.
Interest-based targeting – Available through our programmatic partners in full compliance with GDPR, CCPA, and user consent requirements managed through our Cookie Policy and consent management platform.

Content Partnerships and Custom Campaigns

For brands looking for a deeper integration, we offer bespoke content partnerships including:

Branded editorial series and long-form features.
Podcast and audio sponsorships.
Social media takeovers and co-branded social content.
Webinar and live event sponsorships.
Data and research report partnerships.

All custom partnership proposals are developed collaboratively with our commercial team and are subject to editorial approval to ensure alignment with our standards. Contact advertising@newsxnow.com to discuss a bespoke package.

Programmatic Advertising

News X Now makes programmatic display inventory available through selected certified demand-side platforms (DSPs) and ad exchanges. Our programmatic inventory is managed in full compliance with the IAB Europe TCF 2.0 consent framework and IAB ads.txt standards to protect buyers from domain spoofing and ad fraud. Our ads.txt file is publicly available at www.newsxnow.com/ads.txt.

We work with programmatic partners who comply with IAB Open Measurement standards and who operate in accordance with the industry’s brand safety standards. We do not participate in header bidding arrangements that compromise page load speed or user experience.

Our Advertising Standards and Policies

News X Now maintains strict advertising standards to protect our readers, our editorial integrity, and our advertiser partners. All advertising submitted to News X Now — whether display, native, newsletter, or programmatic — must comply with the following standards. We reserve the right to reject, suspend, or remove any advertisement that does not meet these requirements, at our sole discretion and without prior notice.

Advertisements We Accept

Ads for legitimate products and services that are truthfully described and legally available in the target market.
Ads that clearly identify the advertiser and do not impersonate News X Now or any other publication.
Ads with landing pages that deliver what the creative promises and comply with applicable consumer protection laws.
Ads that comply with all applicable laws in the jurisdictions where they are served.

Advertisements We Do Not Accept

In accordance with Google Publisher Policies, Microsoft Advertising Policies, and our own editorial values, News X Now does not accept advertising for the following categories:

Illegal products, services, or activities in any jurisdiction where the ad is served.
Counterfeit goods or products that infringe third-party intellectual property rights.
Misleading, deceptive, or fraudulent advertising claims, including fake news, false health claims, or investment scams.
Adult content, pornography, or sexually explicit material.
Weapons, firearms, ammunition, or related accessories where restricted by law.
Tobacco, e-cigarettes, and vaping products directed at or accessible to minors.
Gambling and betting products, except where legally permitted and accompanied by responsible gambling messaging as required by the UK Gambling Commission and equivalent regulators.
Prescription medications promoted without appropriate regulatory approval and disclosures, in violation of FDA advertising regulations or EMA guidelines.
Content that promotes hate speech, discrimination, or violence against any individual or group based on race, religion, gender, sexual orientation, disability, or nationality, in violation of the CAP Code on Harm and Offence.
Political advertising that seeks to influence election outcomes or promote political parties, in compliance with Electoral Commission guidelines and applicable election law.
Malware, spyware, adware, or any advertising that installs software without the user’s explicit informed consent.
Pop-up, pop-under, auto-play audio, or any ad format that interferes with content consumption or violates the Coalition for Better Ads Standards.
Ads that mimic news articles, editorial content, or our site’s design in a way that could mislead readers about their commercial nature.

Disclosure and Labelling

All commercial content on News X Now is clearly and unambiguously identified to our readers. We follow the disclosure guidance issued by the Federal Trade Commission (FTC), the UK Advertising Standards Authority (ASA), and the EU Unfair Commercial Practices Directive. Specifically:

Display ads are visually separated from editorial content and labelled “Advertisement”.
Sponsored articles are labelled “Sponsored Content” or “Sponsored” at the top and bottom of every page.
Newsletter sponsorships are labelled “Sponsored” adjacent to the advertiser’s content.
Affiliate links within commercial content are disclosed in accordance with FTC Disclosure Guidelines.

Editorial Independence

The News X Now commercial and advertising department operates entirely independently from our editorial newsroom. Advertisers have no influence whatsoever over our editorial decisions, including which stories we cover, how we cover them, or what conclusions we reach. No article is ever published, amended, or removed as a result of commercial relationships or advertising spend.

This principle of editorial independence is a cornerstone of our journalism and is set out in full in our Editorial Policy. It is also consistent with the standards of the IPSO Editors’ Code of Practice, the Society of Editors, and the Munich Declaration of the Duties and Rights of Journalists.

Privacy and Data Compliance

All advertising served on www.newsxnow.com operates within our user consent and data privacy framework. We do not serve targeted advertising to users who have not provided their explicit consent, as managed through our Cookie Policy and consent management platform.

Our advertising data practices comply with:

Readers can manage their advertising preferences at any time via our Cookie Preferences page or through industry opt-out tools including Your Ad Choices (DAA) and NAI Opt-Out.

How to Book Advertising

To discuss advertising opportunities, request a media kit, or receive a campaign proposal, please contact our commercial team using the details below. We aim to respond to all advertising enquiries within 2 business days.

Email: advertising@newsxnow.com
Content partnerships: partnerships@newsxnow.com
Licensing and syndication: licensing@newsxnow.com
Contact form: www.newsxnow.com/contact

When reaching out, please include your company name, target audience, campaign objectives, preferred formats, and indicative budget so we can prepare a relevant proposal for you.

Frequently Asked Questions

Is my ad guaranteed to appear next to specific articles?

Contextual targeting allows you to align your ads with specific content categories such as Politics, Business, or Technology. We cannot guarantee placement alongside specific individual articles in programmatic campaigns, but direct-booked campaigns offer greater placement control. Contact advertising@newsxnow.com to discuss your requirements.

Can I request that my ad not appear next to certain types of content?

Yes. We offer brand safety controls and content exclusion lists for direct-booked campaigns. For programmatic campaigns, brand safety is managed through your DSP’s brand safety settings and through our compliance with the Global Alliance for Responsible Media (GARM) Brand Safety Floor + Suitability Framework.

Does advertising on News X Now influence editorial coverage?

No. Advertising and editorial are completely separate at News X Now. Advertisers receive no editorial coverage, no positive treatment, and no advance notice of stories as a result of their advertising spend. This is a non-negotiable principle set out in our Editorial Policy.

Are your audience figures independently verified?

Our traffic data is measured using Google Analytics. Figures quoted in our media kit reflect monthly averages over the preceding 12-month period. We are working towards third-party audience verification through an accredited measurement body. Contact us for the latest verified figures.

What file formats do you accept for display creatives?

We accept JPEG, PNG, GIF, and HTML5 creatives. All creatives must comply with the IAB New Ad Portfolio specifications and Google Publisher Ad Policies. Animated ads must not flash more than three times per second in compliance with WCAG 2.1 accessibility guidelines. Maximum file size is 150KB for standard display and 2MB for rich media.

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